About

Darren McCoy – Real Estate Technology and Database Consulting.

Darren has been defining direction in real estate and technology for 20+ years now. His knowledge and understanding of all things real estate enable the insights into systems making him the perfect advisor on culture, data, digital, software, innovation, strategy and marketing.

Darren  is also a registered real estate agent, recently an active buyer’s agent. This gives Darren the depth of knowledge needed to truly understand how property is bought and sold as well as what the true motivators are for agents, buyers and sellers.

Darren understands the complexities of a real estate business and the personalities of the teams that make up a business. He knows first hand through prospecting databases, coaching agents and directors on data, tech and digital strategy, that no one size fits all. Using this deep knowledge and data via technology available, he can show agents a personalised way to effectively prospect their market and come out with clean sales pipelines. 
 
He has travelled extensively in Asia and USA discovering and testing real estate innovations and marketing tech.
 
Ray White Chairmans Cup Winner

In 2012 Darren won the Chairman’s Cup, the top honour in the Ray White Group for his ‘zero to 100’ strategy and execution in innovation and technology.

Darren is currently innovating data modelling and data science, automation and artificial intelligence in the property industry. Based in Melbourne he offers to consult around (marketing, technology and innovation) to the industry in Australia and Asia.

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